How Do Consumers Review
Some Calling Cards Company
Read any consumer's review of a calling cards company and its services. Most probably, you'll find it goes like this. One half of
consumers abuse the service. Majority complains about the fewer phone call minutes than advertised. Other half praises everything.
What am I to make of this fifty-fifty? I don't know yet.
On the Internet, I chose consumers' reviews of some calling cards company whose name I don't want to call. I think it's
interesting to a little bit analyze those reviews.
Of the total amount of consumers' reviews, 71% are bad comments, 29% are good comments. It's possible to pick out three subjects
of the discussion: connection quality, the amount of phone call minutes available, and a customer service.
Here are comments on connection quality. On the one hand:
"During a conference call, I had the experience of having the call being disconnected over 4 times. This completely compromised
"The access number and toll-free number have connected me twice... that 2 out of about 90 times trying to get a
"It was very annoying not being able to connect right away almost every time I called."
On the other hand:
"I've used several calling cards from that company. Call North America, I haven't had much problems with."
using it for calling the UK, but now I use it to call everywhere, even within the US. The pinless dialing is AWESOME!!!"
I emphasize that all these sayings are about the same calling card company.
Here are comments on phone call minutes. On the one hand:
"Bought a $10 card (should be 400 minutes by my math), but the first time she used it the automated voice informed her she had
"The $10 card that company advertised online promised me 144 minutes of talking time. 75 minutes was the longest
time I was able to talk."
"I bought the card and at that time, it had 1 hour and 30 min on it, but when I called I had about 15
On the other hand:
"I purchased one of their cards for a trip to Europe. Card worked so well that I started using it for all my communications."
"My children use their phone card to phone from the US to New Zealand regularly. It's been great!"
And all these are about the same calling card company.
Here are comments on a customer service. On the one hand:
"Their customer support representatives are great. I'm amazed at how fast they answered all of my questions."
an excellent backup service via email and phone when we had questions about setting it up."
"Customer service is relatively quick
for e-mail responses."
On the other hand:
"They have no customer service number on their site, so we emailed them. After three emails from me, not one response."
"I am unable to contact their customer service via phone and email. They are like dead!"
Note the remarkable feature. Bad comments are more concrete, more lifelike. They describe concrete cases and contain
concrete figures. Good comments are more abstract. "Great!", "Awesome!" are usual sayings. But they have no a figure!
What's the matter? What reason of this difference may be?
Maybe a human psychology plays an important part here.
In fact, when a person has a problem with his calling card he feels injured. She lost her money. He tends to share his
trouble with other people. She becomes revengeful. This is exactly demonstrated by the relatively large amount of bad comments in our
research. In order to
be convincing, the troubled user tends to be concrete, he tends to describe his problem in details in his review.
On the contrary, when a person has no problem she feels well. His card works well. What else? She doesn't need anything. He
doesn't need to share something with other people. That's why we observe the relatively not large amount of good comments in our
research. And if that lucky user ever writes a review she doesn't need to be convincing. So he limits himself by using the common
phrases in his review.
All this is related to the common character of the discussion. But what can we speak to the point of the reviews?
Why are consumers' comments so opposite? Does the company work now well now badly? Do separate phone cards work as
Is this means that the calling card company is not half so bad as the reviews make it?
Do you feel a slight headache now? I do.
You will avoid all that if you will know where to buy a calling
Consumer's Pingo Calling Card Reviews.