According to some affiliates' statistic data...

1. How many times does a Continental phone card user buy and/or recharge his/her card(s) per month:
   • 1            - 67% of all Continental calling card users
   • 2            - 15%
   • 3 to 4      - 8%
   • 5 to 6      - 6%
   • 7 or more - 4%
2. How many times does a Continental phone card user buy and/or recharge his/her card(s) for long time:
   • 1            - 58% of all Continental calling card users
   • 2            - 14%
   • 3 to 4      - 11%
   • 5 to 6      - 9%
   • 7 or more - 8%
3. How much does a Continental phone card user spend on his/her card(s) per month:
   • $10 or less  - 54% of all Continental calling card users
   • $11 to $20  - 20%
   • $21 to $40  - 13%
   • $41 to $60  - 5%
   • $61 to $80  - 4%
   • $81 or more - 4%
4. One user was buying and recharging Continental calling cards 14 times
   for a month. He spent $117.
5. On the average, a user spends $22.0 on Continental phone card(s) a month.
6. Repeat sales are 61% of all sales.
7. The amount of Continental cards sold comes up to 75% of the total sales
   in separate months.

You can compare these separate calling card data with common statistics on phone cards users:
What Does Statistics Tell About Phone Card Users Buying Online